The Best
Affiliate Marketing Niches in 2024
New and
experienced affiliate marketers alike always have the same question on their
minds: What are the most lucrative affiliate marketing niches this year, as
well as the best affiliate marketing products.
Affiliate marketing is one of the hottest industries to get into right
now.
Why?
There is just so much revenue opportunity on the table.
From fitness to finance, most affiliate niches are growing year-over-year.
Plus, it isn’t an industry you even need to leave your home to get involved in.
Add on top of that the fact you can create a passive income stream by simply having an online
presence with just an internet connection and laptop - it’s simply a
no-brainer! And the good news is, you can learn affiliate marketing for free right here on the
Digistore24 Blog, as well as how to use social media for affiliate marketing like a
pro, and much more.
How Do I
Find The Most Lucrative Affiliate Marketing Niche
The first
question we need to address is what makes a niche good or bad? Of course, you
can simply look at the potential revenue for a niche but there is more to
running a successful affiliate marketing business than following the
crowd.
You may have heard the term ‘evergreen niche’; what we mean by this is a niche
that’s not seasonal and will be around long-term. If you heavily invest in an
affiliate marketing strategy only to find out the market is only lucrative at a
certain time of year or in the immediate term, it will likely be a waste of
your time. For example, holiday focused products or a sport that is only played
in winter may limit your potential revenue. An evergreen niche, however, will
keep providing profits all year round.
Evergreen niches are also broad. They attract customers from around the world
and the niche itself covers a large range of products. They are safe bets,
proven to generate revenue. Becoming an affiliate marketer for a product that
is only used by one town or even one country seriously limits your potential
income. The bigger the audience, the bigger the potential income!
The other factor to consider is how dedicated the customers are. For example,
hobbyists or athletes will consistently spend money to buy equipment and
products related to their interests. These are what we call ‘raving fans’,
people who will keep coming back to spend money in a particular niche. A
similar concept applies to someone dealing with a certain health issue (of
course, until they’ve found a solution).
When we’re talking about improving affiliate marketing efforts and choosing a
profitable affiliate marketing niche, we need to look for something that’s
evergreen, has raving fans, and is already profitable for other affiliate
marketers. There are a few resources we can use to find out which niches fit
into this category, including common sense. We can tell just by thinking about
it which niches have wide audiences and offer a chance for positive ROI. After
eliminating anything without a wide reach, evergreen potential, and raving
fans, we’re still left with a huge range of niches.
How can we narrow that down?
Best Recommended Niches:
- Evergreen
- Appealing to audiences worldwide
- Has dedicated customers (AKA
raving fans)
- Profitable
Least
Recommended Niches:
- Seasonal
- Small target audience
- Low chance of positive ROI
Best
Affiliate Marketing Niches: Shortlist
If you’re
here for a quick overview and don’t have time for an in-depth read, then below
is a rundown of the best overall niches for affiliate marketing. This list uses
the term ‘niche’ very broadly. These are the best general areas for affiliate
marketing and we will look at niches within each of these categories later.
Here are the best general niches for
affiliate marketers:
- Finance
- Hobbies
- Health and fitness
- Self-development
- Relationships
- Lifestyle and luxury
- Home and family
- Online technology
- Alternative therapies
As we said
above, these are very broad. We will look at specific niches within each of
these sections below. This list just gives you a general idea of where the
profits are within affiliate marketing. You can then break these down into sub
niches or micro niches to really target customers and build authority in a
particular area.
Not Sure
What Authority Means?
Authority is
how much trust both your audience and Google have in you that you actually know
what you are talking about. A professional gardener creating a blog about
gardening tips is going to have much more authority in their subject than if
they were to write about cryptocurrency. A website that Google and users
consider to have strong expertise is called an authority site.
What If
I’m Not An Expert In Anything?
Don’t worry!
You can become an expert in a niche you are passionate about simply by doing
research and regularly posting useful information. You can learn as you create
affiliate content and during the process, you will build trust with your
audience. Eventually, this will lead to you having an authority site, or simply
being seen as an authority on a specific topic.
Why Not
Target A Broad Niche To Access A Bigger Range Of Products?
This is
something you could do. Building a fitness blog for example and then having
pages within that to target specific sports and activities gives you more
options when it comes to products. However, think about all the great blogs
that are already out there. If this is your first affiliate website and you try
to go too big with your niche, the competition will just be too strong, and
it’ll be increasingly hard for you to rank on Google with your web pages. If
you choose a smaller niche, it’s easier to build your reputation as an expert in
that particular field. Then as you build your audience, you can start to branch
out to other areas related to your sub niche.
If you are an experienced affiliate marketer, then choosing a broader niche
could work well if you already have authority online. However, we still
recommend not going too broad with any niche to reduce competition and increase
customer trust.
Most
Profitable Niches Based on Digistore24 Data
Every
affiliate marketing platform is going to have slightly different data. It can
be hard to know who has it right. The answer to that is, all of them do. Every
affiliate strategy is going to have different results so each company in the
industry will have data that varies.
The top 5 profitable affiliate marketing niches for us here at Digistore24 are:
- Fitness and health
- Business and investment
- Hobbies
- Personal development
- Internet marketing
From our
list, you can see our affiliates have found the most revenue in the health and
fitness niche. Again, these categories are quite broad, so we will break these
down further into the best specific niches. However, from this list alone, you
can get an idea of the types of lucrative affiliate programs out there and
where you could start to make money online even without a website.
Here are the
most profitable niches in affiliate marketing. You can read about each one
below and head to the Digistore24 Marketplace to browse offers for each.
Education
This is one
of the broadest niches on our list. Education covers not only brick and mortar
classrooms from kindergarten to college, but also the thousands of courses and
seminars available online. In the past, education was restricted to an elite
few, but now anyone can learn anything with the click of a button.
So whether it’s online courses or physical schools, education is a hugely
profitable niche to get into in 2024.
You can find around 50 educational offers on the Digistore24 Marketplace, and
you can earn up to 90% commissions by promoting some of them. Ebooks are always
a safe bet to promote and education is an ever-green niche, so you can't go
wrong in this niche.
According to Future Market Insights, the global eBook market size was valued at
approximately $19.95 billion in 2022, and is projected to reach $32.19 billion
by 2032.
Finance
Personal
finance and fintech (financial technology to you and me) is a booming industry
right now. It is highly competitive but because of the huge opportunities
within this particular niche, we still had to have it near the top of the list.
Finance includes a lot of new exciting areas such as cryptocurrency and
well-established money-makers like stock trading and credit cards. Yes, they
are slightly more technical, so it will take more time to train yourself and
become an expert, but the rewards are worth it!
Fitness
Since
Covid-19 rocked the world, it has become more evident than ever that we all
need to look after our health. Fitness is always going to be a priority for a
lot of people, which means it’s a niche that will always have raving fans.
The fitness niche includes everything from hardcore workouts to gentle yoga,
and all the equipment and apps to accompany them. Here at Digistore24, we’ve
found health and fitness to be our best performing vertical, offering some of
the best ROIs.
Some of our top fitness offers on the Marketplace include The Encyclopedia of
Natural Remedies, EMFDEFENSE™ Negative Ions Sticker, Smart Blood Sugar &
The Ultimate Keto Meal Plan.
These bad boys have great AOVs, as well as wild commission rates that go up to
80%. You definitely need to check them out.
Log in or Sign up to Digistore24
and Browse Fitness & Health Offers
Healthy
Lifestyle
What exactly
does ‘healthy lifestyle’ mean? This affiliate marketing niche includes things
like supplements, organic eating, and veganism. Any steps a person could take
to improve their health could go into this category - including fighting
against illness and even disease.
It’s no surprise that this is a great niche for 2024. Covid-19 has seen an
increase in the number of people who are conscious about their health. This is therefore extremely
likely to result in even higher revenues for 2024.
Home
Products
This is
another profitable affiliate marketing niche affected by Covid-19. With how
much time we have all spent at home in the last two years, most of us want our
homes to be appealing places. Before, home was all-important to some, and just
a bed for others.
Now, we all know that you could have to spend a great deal of time within your
four walls. So, it’s essential to really love your space. Home products include
all the different elements of decor and DIY; anything and everything you could
use to make a house a home.
Medical
We’ve all
heard the term ‘aging population’ thrown around on the news. The number of
people over the age of 65 is expected to grow to 1.5 billion by 2050 according
to the WHO. Although we may not like to think about growing older, it is
inevitable, as is the amount of medication needed for older generations. With
age comes a high chance of health problems. This means that the medical affiliate
marketing niche is only going to get bigger in 2024 and beyond.
Pets
The pet
niche is unsurprisingly a popular one. It fits the requirement of having raving
fans because when someone buys a pet, it’s usually going to be around for a
good while and requires regular spending. Every pet has different requirements
but usually, pet owners need to spend money on pet food, pet care, pet hygiene,
pet toys, and pet insurance on a monthly, or at least regular basis.
The raving fans in the pet niche are also incredibly loyal because the health
and happiness of their pets are a top priority. So if they like the products
you promote, you’ll have a customer for life.
Legal
Ok, so you
might be wondering how the legal niche could benefit an affiliate marketer. You’d
need to be an expert in law, right? Actually, there are plenty of law niche
opportunities for any savvy affiliate marketer, without any prior knowledge of
law. This usually comes in the form of subscription services. Templated legal
forms and online legal services are just two examples.
Food and
Beverage
The food and
beverage industry is a huge market, which gives space for every affiliate
marketing business to shine. We recommend that anyone going into the food or
beverage niches should try to find a micro niche. Examples of this in food
could be things like sauces, free-from options, or subscription boxes.
When it comes to drinks, you can choose from options like soft drinks,
alcoholic drinks, and even health drinks such as kombucha. Ideally, you should
choose something you are already a raving fan of because it’s easy to promote
products you already love and use.
Log in or Sign up to Digistore24
and Browse Food & Drink Offers
Coffee
If you’re
looking for a product that has a huge reach across the globe, then coffee could
be the one for you. In 2020/21 over 9.96 billion kilograms of coffee were consumed worldwide.
That is A LOT of coffee. Although coffee sounds like a small niche, just being
one type of drink, there are countless micro niches within coffee. Think about
not only the fresh beans or instant types of coffee but also cold brews,
cappuccino machines… the list goes on. If you can’t live without your daily cup
of joe, then look no further for your best niche in 2024.
Security
Sadly,
over 1 million home burglaries happen in the US alone each
year. The more surprising statistic is that over 75% of homeowners don’t have
security systems. It’s also predicted that 75% of homes in the US will get
broken into at some point in the next 20 years. The level of risk surrounding
home security can increase the amount a consumer is willing to spend. After
all, spend now to avoid losing money later. With all the high and low tech
options for securing your home available on the market, there is plenty of scope
for affiliate marketers to find large revenues.
Equipment
What do we
mean by equipment? The equipment niche includes any tools that can be used for
jobs at home or in the workplace. Home renovation equipment, plumbing equipment
and woodworking equipment are just three examples. If you have worked in a
trade in the past, this could be the perfect niche for you to build authority
in. Equipment may have a lower commission percentage because it is a physical
product with higher costs. However, the product price point is higher so your
revenue per sale is likely to be quite high.
Business
Software
If you have
any experience as an affiliate marketer, you probably already know how popular
SaaS (software as a service) is. For any newbies, SaaS is any software that is
online and on a subscription basis. Website hosting, invoicing software, and
accounting software are just three examples. The great thing about this is
one-off payments are typically quite low in value, but subscriptions help to
increase affiliate marketer profits. With the massive range of products in the
business software niche, combined with the advances we make in technology every
year, you will never be without new products to promote.
Log in or Sign up to Digistore24
and Browse Browse Software Offers
Sports
This is
another great example of an affiliate marketing niche with raving fans. Anyone
that is regularly playing a sport needs sporting equipment, which means
guaranteed revenue in the industry. On top of equipment, you also have
memorabilia and merchandise for fans who want to show their team spirit.
Although we do have the biggest and best sports fans here in the US, many of
our teams have fans worldwide.
Kitchenware
This is
another evergreen niche that ‘has raving fans’. Kitchenware is a popular niche
worldwide plus everyone needs at least some basic kitchenware. And anyone who
enjoys cooking will spend more on kitchenware to have luxury items. It’s the
luxury end of the kitchen niche you need to focus on. High-end blenders and
other kitchen appliances are where the biggest revenues are.
Cars
Car selling
needs no introduction. High costs and high profits are obvious because the
product price point is so much higher than other niches on the list. You won’t
struggle to find automotive affiliate programs. The only question is: are you a
petrol-head? If you love talking about cars, then this is definitely the niche
you need to get involved in.
Art
This is a
niche that a lot of affiliate marketers forget exists. Art dealers sound like a
luxury dream job. In actual fact, lots of people like to have art in their
homes, expensive or not. You may be surprised to know that the art industry
generated 50 billion dollars worldwide in 2020 alone. If you’re looking for a
huge source of revenue that’s less popular with your fellow affiliates, then
the art niche is a great place to find products.
Clothing
One of the
more competitive niches for affiliate marketing, clothing and fashion is where
a lot of online businesses find recurring revenue. The average American family spends $1,700 on clothes annually,
contributing to the predicted global clothing revenue of $2.25 trillion by
2025. Yep, that’s right - trillion. Even during lockdowns, consumers were still
buying clothes online. Besides, since the lockdown has been over in most
countries, people are increasing their spending on clothes even more than
before.
Baby
products
Baby
products are in some ways the perfect profitable affiliate niche. There will
always be people having babies across the globe. You have more than one element
to think about; baby products, toys and clothes are one side of the coin and
the mother and her pregnancy the other. From supplements to pregnancy yoga,
there is a lot of overlap with the health and fitness niche, too. Plus when it
comes to baby products, they grow out of everything so quickly and they are
constantly requiring new things. So, once a family has decided the products you
promote are the best choice for their baby, it’s likely they will become a
repeat customer.
Baking
Baking
products are a great way to get into affiliate marketing if you enjoy whipping
up a loaf or a batch of cupcakes in your own kitchen. Finding the products that
make home baking easier and explaining them to your audience will also build
your online presence and authority.
Beauty
Designer
make-up brands can be a really lucrative niche if you know how to get involved.
On the other hand, natural and vegan cosmetics are really booming at the
moment. This is another popular affiliate marketing niche that could already
line up with your interests. If you have a passion for make-up, skincare and
beauty products, then creating informative tutorials on YouTube or helpful blog
posts is a great way to promote your favorite products.
Children
Similar to
the baby niche, children are always growing their tastes and needs change every
year. It’s estimated that parents spend around $272,049 on raising a child
until they are 18. Although a lot of that particular pie goes on food and
housing, there is still a huge amount of money being spent on other child
products such as clothing and toys.
Electronics
In the past,
electronics had their own special shop you had to go to when you needed a new
TV or radio. Now, most supermarkets in every town carry tiny phones and huge
flatscreen TVs. We use electronics every single day but you may not have
thought about using them for your affiliate marketing strategy. Physical
products do have their drawbacks over online products, but the high prices in
electronics will ensure good revenues if you can find a good angle for review
videos and blog posts.
Entertainment
Entertainment
may bring up images of comedy nights or cabaret shows on holiday. However, when
we say entertainment, we actually mean all the online streaming services you
use on a daily basis. With so many options for our evening binge watch and
weekend movie nights, it can be overwhelming. Enter the wise affiliate marketer
to guide consumers to all the best content.
Gaming
The gaming
niche is a competitive one, but it is also enormous, giving scope for every
affiliate marketer to find success. Gaming is perfect for you if you already
have a passion for any type of gaming because it’s easy to become an expert in
your free time. If you love nothing more than a weekend alone with your console
or PC, then gaming is a great way for you to turn your passion into an income.
Online
Dating
The
relationship niche is an interesting one. What started out as a way to find
love has become a free for all of wading through the time-wasters. Choosing the
right platform for online dating can have a crazy big impact on your life.
Almost everyone wants to find a successful relationship (or at least a
successful hook-up).
The urgency of finding a date for the weekend or a life partner before it’s too
late can really increase the revenue available in this niche. Currently,
the average revenue in the relationship niche is around $8.91
per person but this is an average so of course there will be some paying more.
Plus every year more people become eligible for dating services, so although
the price point is fairly low, the number of users will keep increasing.
Log in or Sign up to
Digistore24 and Browse Dating, Love and Relationship Offers
Weight
Loss
Closely
related to health and fitness niches, weight loss offers some slightly
different opportunities. Weight loss plans and pills, as well as cookbooks, are
very competitive within affiliate marketing, but it’s because these products
have great AOVs and ROIs.
The amount of people who are willing to pay to lose weight is often staggering
(Americans spend around $33 billion per year on weight loss).
It’s a large pie big enough for most affiliate marketers to get a piece of if
they can find a suitable micro niche.
CBD
Yep, you’re
reading that right - we do have CBD on this list! CBD is cannabis without the
high inducing THC. CBD is popular for treating a range of issues such as
anxiety and offers a natural form of pain relief. CBD balms, teas and oils are
all the rage right now and definitely a great 2024 affiliate marketing niche to
get onto while it is still relatively new.
Jewelry
Along with beauty
and fashion, jewelry is a competitive niche but it also offers high revenue and
a broad audience. Although an expensive luxury product, it is a very common
niche for people to spend in. Why? Well, one study showed that 57% of women preferred jewelry over anything else as a gift.
This may result in some rather seasonal shopping but you are pretty much
guaranteed sales around Christmas and Valentine's day every year.
Hobbies
If you have
a hobby, it’s usually something you are happy to spend money on. Hobby-related
spending gives you an immediate reward unlike spending on your typical
shopping. It’s rare that a hobby is totally free… even bird-watching usually
leads to buying books, binoculars, and even an expensive camera. Crafting,
painting and knitting for example all require regular spending on resources.
Once a customer has found your channel or blog post, they may come to rely on
you for the best products for their hobby.
Log in or Sign up to Digistore24
and Browse Hobby and Handcraft Offers
Office
Supply
Ok, this may
be the least thrilling on this list but it’s an important one to mention.
Office supply may not offer all the sex appeal and glamour of others on this
list but it is an area that has reliable spending. How many offices are there
in the world? It’s not an easy statistic to find but we can assume the number
is incredibly high. The big customer base also comes with the bonus feature
that a lot of workers spending money in the office supply niche are in fact
spending company money and not their own.
Outdoors
Camping gear
and outdoor clothing are a great way to get into affiliate marketing for any
avid hikers out there. Since Covid-19 has reduced international travel, many
people have taken to outdoor holidays within their own countries. Finding the
best quality gear can be the difference between a successful adventure and a
soggy one. So if you are already an outdoor nut, then reviewing products in
this niche is a great direction to take your affiliate marketing
strategy.
Spirituality
Spirituality
is an evergreen affiliate marketing niche that has seen a resurgence in recent
times. This is due to the growing demand for guidance and knowledge on how to
better understand and connect with ourselves and the world around us. Customers
are usually looking for products such as e-books, courses, meditation tools,
crystals, energy healing tools and more. Affiliates! You have to explore this
niche - it's incredibly lucrative.
Betting
and Gambling
Betting
& gambling has seen a significant rise in popularity over the last few
years. People are known to love both online & offline gambling for
entertainment. This presents a unique opportunity for marketers to tap into
this growing affiliate marketing niche that can help customers improve their
strategy and game plan. Affiliates can benefit from high commissions and
attractive promotions when promoting betting offers.
Log in or Sign up to Digistore24
and Browse Betting Offers
Photography
Photography is an extremely popular affiliate marketing niche,
as it comes with amazing potential for earning commissions. As an affiliate,
you can choose to promote high-quality digital products for cameras and lenses,
as well as editing software and accessories that customers are always looking
for. Promoting photography products and services is a highly lucrative
affiliate marketing niche, as demand is high and you can reach a huge pool of
people in this growing market.
Survival
Survival
offers are no doubt part of the evergreen niche category. More and more people
are looking to be prepared for any type of situation nowadays and some even
enjoy living a prepper-type lifestyle. This is great news for affiliates, as
you can cash in beautifully by promoting survival offers such as camping gear,
self-defense tools, emergency supplies and more.
Log in or Sign up to
Digistore24 and Browse Survival Offers
Children's
Books
Children’s
books are a super profitable affiliate marketing niche. With the rise of
e-books and digital versions of classic stories, parents can now easily access
an array of literature for their children. Affiliates promoting these products
can stand to gain from a wide variety of customers, including adults looking to
give their kids something educational and entertaining.
Music
Music
appeals to people of all ages and backgrounds. Promoting software, courses and
lessons open up opportunities for many people to learn more about music.
Whether your customers want to learn how to play an instrument or how to
produce a song, make sure you have the right offers to promote at hand. This is
one of the best niches to dive into.
Email
Marketing
Email marketing allows you to target a large group of
potential customers all at once, making it one of the most cost-effective ways
to reach out to an audience. By promoting email marketing products, your
customers can get access to educational content and powerful segmentation tools
in order to better target their audiences and improve their email
communication.
Gardening
Gardening is
a profitable affiliate marketing niche that has seen steady growth in recent
years. People love the outdoors! And gardeners are always on the lookout for
new tools and supplies to help them improve their outdoor experiences, as well
as e-books to learn more about their field. This makes gardening offers an
attractive choice for affiliates to promote. From soil and plant food all the
way to landscaping tools - the market is limitless!
Travel
Travel is a
great niche to get involved in. You can easily find a micro niche to build a
reputation in and then branch out to another similar area within the travel
niche. Luggage, for example, might sound a bit dull but everyone that goes on
holiday needs a suitcase that’s suitable for them. Small traveler items will be
easier to rank in, but if you have the time to build up your authority there is
big money to be made in the luxury holiday niche.
Gaming
From video
games to board games, people are always looking for fun and engaging ways to
spend their time. Affiliates have the perfect opportunity to promote products
and services related to gaming such as consoles, controllers, gaming
accessories and software. With a wide variety of options available within this
niche, you can go no wrong with the gaming niche.
Social
Media
With more
and more people using social media platforms every day, there is an enormous
potential for growth within this niche. Affiliates can promote a wide range of
products from social media management tools to analytics software and even
advertising services. Evergreen niche? Check! Highly profitable? Check!
Personal
Development
People are
always looking for ways to become better versions of themselves, whether that
be through improving their physical health, mental well-being, or overall life
satisfaction. You can promote offers such as e-books and courses on
self-improvement, mindfulness practices, and goal setting - just to name a few.
This is a highly profitable affiliate marketing niche because it appeals to a
wide range of consumers.
Log in or Sign up to
Digistore24 and Browse Personal Development Offers
Green
Products
Promoting
green products is a great way to make a positive impact on the environment, as
well as earn money - of course. As more people become aware of climate change
and its effects, they are increasingly looking for ways to do their part in
combating it. By promoting eco-friendly products such as organic food,
renewable energy sources, and eco-friendly cleaning supplies, you can help your
customers make a conscious effort to reduce their carbon footprint. And don't
limit yourself to physical products - you can also promote helpful e-books!
Final
Thoughts
And that’s
it! Our ultimate list of the most competitive affiliate marketing niches for
2024 should help give you an idea of your many options. Although you may be
tempted to choose the most lucrative niche, it’s also important to consider
your interests and current competition. For any new affiliate marketer, it’s
key to focus on products you enjoy talking about, which means finding a niche
that lines up with your personal interests.